
One day, scrolling through my Facebook feed, I came across one of my friends using the term “clout” in their post. It was something along the lines of: “I’m just doin’ it for the clout” or “I’ll only f*ck with him if he has that clout”. To be frankly honest, I had no idea what the heck it meant. At that time, I didn’t really care what it meant either and scrolled past it anyway.
A few days later my family and I planned to go out to eat, so in fashion I did my makeup and hair for the dinner. I ended up posting a selfie to my snapchat story because I was feeling confident after beautifying myself. One of my friends replied back, “I see you. Getting that clout”. Thank God for high school English classes because I used what I learned about context clues to decipher that clout meant attention. I didn’t really want to admit to my friend that I didn’t know what it meant, so I ended up researching it myself. I don’t understand my own generation most of the time and admitting I didn’t understand a term they used would alienate me or make me sound ignorant.
After researching the term “clout”, I discovered the image above depicting the evolution of “hipster glasses” resulting in glasses called “clout goggles”. Now I was seriously confused because to my recently absorbed knowledge, clout was used like a noun. It seemed like a synonym for “attention”. I’ve discovered that clout could also be an adjective. After googling clout goggles, I observed that a lot of famous rappers wore these specific glasses in music videos such as Playboi Carti, Lil Pump, Lil Yachty, and Denzel Curry. But these glasses aren’t catered toward rappers only. Kurt Cobain, lead singer of Nirvana, was photographed wearing clout goggles in the ’90’s before clout came to be a word. Now clout goggles are high in demand today, thanks to celebrity influence and advertisement within the rap scene. In this frame of reference, clout could be synonymous to attractiveness and coolness. They might make the wearer feel smooth and confident. They’re a major staple in today’s generation that may eventually fade away quietly like many fads do. 
Ty Dolla $ign is yet another rapper who popularized the term “clout” by using it to title one of his songs. You can check it out here. The song, featuring rapper 21 Savage, has a recurring theme about women wanting the fame associated with Ty Dolla $ign. Some of the lyrics include “Smash for the clout. Dash I’m out.” In this instance, “clout” is synonymous with fame, fortune, and power. The man is a successful rapper with money and influence over his fans through his lyrics. He’s rapping about a woman having sex with him for the fame and leaving after she gets what she wants. She isn’t necessarily having sex with him because shes likes him, but because she hopes to be publicized and made famous for sleeping with him. Basically so she can brag about it. This meaning is logical when compared to Urban Dictionary’s definition. According to the site notoriously known for slang meanings, “clout” is defined as being famous and having influence. It can also mean respect, power, money, and style.
I finally know what clout means, thanks to social media and Google search engine. However, I’ve only been exposed to this terminology being used by people aged 20-35. I decided to ask my 16 year old brother what “clout” meant to him. His response: “I think it has to do more with bragging mixed in with what influence you have on other people. It can mean a variety of things in every day culture because it doesn’t have a set definition.” I think he explained it as accurately as I would have.
After writing this blog post, I’ve come to fully understand what the term “clout” means. It can be used as an adjective to describe something you think is dope or popular. It can be used as a noun to translate into fame and power. It can also mean that you have/want money. Clout also describes a specific pair of goggles that indicate owners are famous, rich, or influential. However, there’s no set definition of what clout truly means. This means clout can be virtually anything, but it’s most often used in the previous contexts. If it weren’t for social media/the internet and replication through memes, music, and word of mouth, I don’t think any of us would know what clout ever was.

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I won my first literary award in kindergarten. I vaguely remember my teacher reading Aesop’s fables to the class. For those that may not know, Aesop was a storyteller and slave that existed during the ancient Greek era. He often utilized animals in his stories to spread a message, often covering religious, political, and social themes. As a child, I was unaware of the perspectives he subtly informed upon. I just knew I thoroughly enjoyed his use of animal characters to spread morality and righteousness. This adoration spawned my own creative writing, where I also conjured up themes and characters of my own. I shared them with my teacher at the time, who started entering my pieces in the Hartford Country Fair, a fair held in my small countryside. To this day, my mom kept every work I had written and every ribbon I had won.





